Making your company website work harder

Practice: Online Communications

Campaign: Website promotion

Client: RedStone Business Centres

Timescale: Ongoing

About RedStone Business Centres

RedStone Business Centres manage serviced offices located in market towns that have an identifiable local economy and easy access to London. RedStone manages the maintenance and repairs of their serviced offices as well as providing the business critical services companies need.

The serviced office sector has experienced dramatic growth and increased awareness from relative obscurity in the last decade. RedStone appreciated the value of using Parker, Wayne & Kent’s strategic online communications services to deliver a competitive advantage.

Objective

For many businesses, the first place they look for office space is on the Internet. RedStone Business Centre’s website is a promotional tool in a cluttered marketplace. Parker Wayne & Kent were recruited to increase use of the RedStone website by current and potential clients.

Strategy and Plan

A company’s website is its shop window to the world. What it says and how it looks is integral to the future success of the company.

Parker Wayne & Kent managed the design and copywriting of the main RedStone Business Centres website and its subsites.

Once we had achieved an online presence for RedStone we then needed to promote the website in a cost effective manner.

We deemed that the best way to do this was via an online newsletter.

Creatively drafted newsletters would provide a regular and direct communication vehicle to remind customers and potential customers of RedStone’s portfolio of services, reinforce RedStone’s messages and encourage them to return to the RedStone Business Centres’ websites.

The news articles promote new services provided by RedStone, introduce new residents in the building, offer advice for small businesses and create a sense of community for RedStone’s clients. They are also strategically developed to achieve higher rankings in search engines for www.redstone-bc.com and its subsites.

Testimonial:

Neill Barber, MD of RedStone Business Centres said, ”Our online newsletter has been a great success. It’s entertaining, informative and draws clients’ attention to the services we offer to improve their productivity. It also attracts new companies to join our business community by driving traffic to our website both from direct click throughs from subscribers to the newsletter and by improving our performance in search engines.”